challenge
- Existing web site failed to communicate purpose.
- Usability was poor, with complexity resulting in confusion.
- The site was 100% Flash, resulting in lost traffic from natural search rankings.
solution
- Assessment of current web site limitations.
- Content and strucutre recommendations made.
- Development of revised information architecture.
- Production of design templates for integration with Content Management System.
- Ongoing advice regarding SEO strategy.
results
"We've partnered with Distinction for some time in jointly producing websites for our clients, marrying their site construction skills with our own brand building design abilities, so they were the obvious choice to help us create a brand new website for ourselves, incorporating a comprehensive content management system which puts all future copy and design edits in our own hands.
We're very pleased with the result and with the favorable comments we've received to date. And I'm sure we'll have some fun developing the site further in the future". - Andy Sellers, S&®
- An attractive, highly usable web site.
- Easily updateable content using CMS.
- Optimised website content ensures the site ranks highly in natural search.