It might seem obvious, but so many companies overlook the structure of their websites, harming the experience of their visitors and the site's visibility within search engines.
Information architecture could be anything from deciding the correct labelling of product categories, to organising how information should be displayed and ordered. Whilst every effort should be made to make your site stand out from the rest; applying a strategic approach to the structure will guarantee your customers can easily find their way to becoming a customer.
Why is Information Architecture important?
There’s nothing more frustrating for a user than not being able to find what they want. The coherent organisation of a site enhances the user experience, leading to an increased conversion and the effectiveness of your website. Having a logical and clear site structure reflects the right impression of your company, reinforcing a positve brand message.
What are the benefits?
“Having a logical and clear site structure reflects the right impression of your company, reinforcing a positve brand message”
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Increased conversion rates
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Increase in visitor time spent on site
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Increased traffic through SEO architecture
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Strengthens percieved brand value