Online marketing is about more than just Google AdWords or search engine optimisation (SEO); you need to leverage every possible avenue to grow your brand, increase awareness, or increase your sales.
As part of an online marketing strategy, we'd suggest you consider:
Search engine optimisation (SEO)
Nobody looks past page 2 of any search result these days, so if you don't feature in the top 20 results you may as well not exist. Realistically, you need to be on page 1.
We are experts at achieving just that, and have many case studies to prove it. You can read more about a search engine optimisationservices here, or if you'd like to discuss how we can help you move up the rankings and increase website traffic, please get in touch.
Pay-per-click advertising (PPC)
Distinction employs two certified Google AdWords professionals to manage pay-per-click advertising campaigns for both ourselves and our clients. With pay-per-click, you can react within minutes to market trends, industry news or competitor announcements. Our team can increase your website traffic, measure success and manage your advertising spend.
It's reported that visitors who come to your site via Google AdWords are more than 200% more likely to make a purchase or complete a call to action than visitors obtained via natural search. Surely that can't be ignored.
Email marketing
Email marketing is the most cost effective way of online marketing, whether it's keeping in regular contact with your existing customers or trying to attract new ones. Designing emails is an art in itself, and our team of experienced email designers will work with you to ensure your message gets delivered consistently.
One of the best features of email marketing is that it's immediately trackable, so we can provide in-depth reporting and analysis of each and every email you send. That allows you to constantly improve your message, and continually improve your ROI.
More information on email marketing is available here, or you can get in touch with us to arrange a quick demo of our system.
Online PR
Utilising online public relations techniques, which include some of the above, helps you better engage your customer base. In turn, that drives traffic to your website, and therefore increases your sales and online visibility.
Our online PR services include blog writing, press release submission, and managing of social networking.
Web reporting
Distinction will keep you up to date with who is visiting your site, when they are visiting your site and which pages are popular, allowing us to improve your site on a regular basis and help you understand where your traffic is coming from.