We all want quick results... it's human nature. But when search engine optimisation is concerned we always have to warn our clients to be patient.
Good, long lasting results take time to achieve.
So why do some companies offer guarantees? Or timelines for achieving a top 10 position?
Quite simply, they use unethical, 'quick fix' techniques to give your site a temporary boost... but what they will not tell you is that your site will eventually drop hard, low and fast out of the rankings altogether!
Here are some common techniques to boost your website quickly, with potentially iriversible consequencues:
- Scraping / copying content from other sites.
- Cloaking your web pages to show a search engine one type of content, but showing a visitor something else.
- Using hidden text to stuff your pages full of relevant content that you want the search engine to see, but not the visitor.
- Cramming the site full of keywords in an un-natural manner - this includes META tags, headings, alt tags, etc.
- Buying links, and often irrelevant links at that - saving them lots of time researching, planning and organically growing the number of incoming links.
You can, and most likely will, get short-term benefits from the above methods. But sooner or later Google will notice and you will get heavily penalised. It even happened to BMW back in 2006!
So, what should you do?
Take a look at our Top 10 Seach Engine Optimisation Tips - and then contact us for a no-obligation quote!