The EMCC won a MIMA gold award for the category of Best Integrated Marketing Campaign and a MIMA gold award for Best Use of Budget at the national Meetings Industry Marketing Awards (MIMA) for the 'Flexibility' campaign Distinction developed.
The campaign included the following aspects of promotional material;
- Creation of 'flexibility' concept;
- Initial slinky image to co-inside with the 'flexibility' concept;
- 6pp leaflet covering the 'Anytime / Vacation time' concept [case study] ;
- A4 and A5 adverts for International Confex Magazine;
- A6 double sided flyer for International Confex Event;
- T-shirt graphic design for International Confex Event;
- B5 advert for Lakeside Magazine;
- Advert for Nottingham Evening Post;
- Billboard Advert;
- A6 flyer for visitors to the EMCC;
- 2 x 2 metre banner stands bearing the 'flexibility' theme;
- 3 x email campaigns before and after International Confex featuring animation;
- Web banner animation to feature on a series of websites;
- International Confex exhibition stand backwall artwork;
- We even did the PowerPoint presentation that helped promote the concept at the MIMA's.
Kirstie Danzey, Marketing Manager for EMCC and UNCC had the following to say about receiving the awards;
"I was absolutely delighted to win the two gold awards, especially in the light of the competition and the judging panel. In both categories, praise was given to the coordination of the campaign in its entirety, and especially the careful monitoring of return on investment - all in all, the campaign has achieved a ROI of 7.5 to 1.
For best use of budget, we were up against The University of Leicester and Worldevents, for Best Integrated Marketing campaign, CMP Information Limited and Sodexho for Blenheim Palace Hospitality.
The judging panel was drawn from the industry and high profile private sector organisations included representatives from Xerox, Ogilvy & Mather and Virgin."
If you are struggling for a campaign idea that will work contact Distinction and we'll be glad to help you on your way to success.