Last Thursday, I went down to see the 12 foot slinky that Distinction's creative team, with the expert craftmanship of our friends over at Wheat, have been planning and building for the last couple of months.
After developing the concept several months ago, and producing all of the promotional materials it was time to travel down to International Confex at Earls Court, London and see the slinky in the flesh. If you didn't get chance to see it live, hopefully the photo below does it justice:
The first thing I noticed when I approached the UNCC / EMCC stand was the interest it was generating to the passing public. Something key to exhibitions!
The stand popularity was also stimulated by the chance to win a Nintendo Wii (again an idea Distinction suggested).
All in all the day was very exciting and a great opportunity to get down to London and see some of our London-based clients.