Search Engine Optimisation is not rocket science... it's harder than that! But if you follow the rules below you will give yourself every opportunity of achieving the rankings that you are after.
- Avoid all un-ethical search engine practices!
- Write relevant content on a regular basis that contains phrases you are attempting to optimise your website for. Think about the words a visitor will type in to a search engine to find you... do you mention those words on the website?
- Use good information architecture to ensure the site is easy to navigate, and allows the visitor to enter the site at various levels without getting lost.
- Use META tags and descriptions that are short and read well. The TITLE tag is the most important piece of code on the page, so use it wisely!
- Label all elements (links, images, etc) with relevant keywords - NB. it is important not to stuff the site, just use the words consistently and appropriately where they are needed.
- Use modern, clean, and accessible coding techniques to ensure there are no spider stoppers.
- Avoid using invisible (eg. Flash) or inefficient (eg. frames, tables) components on important areas of the site such as navigation or content.
- Check your site regularly for dead links to ensure the search engine spiders can find all your content.
- Provide a site map, both in HTML and XML format.
- Last, but certainly not least... attract links from other high quality sites.
If you follow those rules, you will see your website steadily climb the rankings. If you would like a quote for Distinction to optimise your current site, or provide ongoing search engine optimisation, please contact us for a free consultation.