We often find ourselves stuck between a marketing team that hired us because they know we'll deliver, and a management team that think they know what's best without fully understanding the project. That process always, without fail, results in a lower quality website that under-performs.
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Image copyright to Brad Colbow.
If you've spent thousands of pounds on online strategy and research, then the same again on design and development, why on earth do you think all the research and experience is wrong and your own preferences are right?
Every successful business empowers it's employees and contractors to deliver based on their experience and expertise. To get the most out of your business, you need to do the same.
Posted: 02/02/2011 20:58:23 by
James Bloor
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