Always on, always with us, and always connected... that's how mobile advertising is pitched. Sounds like a perfect way to engage with your customers, so are you doing it yet?
As mobile devices outnumber TVs by almost 4 to 1, and laptop and desktop computers by over 5 to 1, the opportunities are huge.
So how can you market your business to mobile users?
- Create a mobile-specific website - a mobile website has been designed to be viewed on a mobile screen, and displays information that is more appropriate to mobile users (e.g. opening times, menus, location, etc).
- Mobile commerce - if your product supports it, why not allow mobile users to buy it through their phone.
- QR codes - 'Quick Response' codes allow mobile users to scan a code (a bit like a bar code) that contains information such as contact details, offers or website addresses.
- Text / MMS messaging - keep your customers loyal by engaging with them with new products, discounts or other offers.
- Mobile PPC advertising - attract new customers that are searching for your products or services. Google Adwords, for example, allow you to target mobile-specific searches across their network.
- Create an 'App' - don't just create an App for the sake of it, but if your product or service supports it, it could be a great way to engage with them.
- Utilise WiFi - if you run a coffee shop, bar or restaurant, why not offer free WiFi to your customers? They're likely to stay a bit longer and buy two coffees instead of one...
- Advertise through Bluetooth - send digital flyers to mobile users within your proximity via Bluetooth inviting them in with a discount code.
If you'd like to discuss a mobile advertising campaign, please get in touch.
If you're still not convinced, the video below presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm.
The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Posted: 14/05/2011 13:10:47 by
James Bloor
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